Etihad’s “Runway to Runway”

Etihad Airways announced a new, unique rewards program, “Runway to Runway,” designed to support the fashion industry’s international travel requirements. Members will receive discounts on airfare and other services, preferred corporate rates, discounted cargo rates, and special group travel rates when they travel for photo shoots, shows, or conducting global business. “Very few industries travel as much as the fashion industry does, spending tens of millions annually,” said Patrick Pierce, Vice President of Sponsorships. The airline forged a partnership with IMG last year, becoming the first global airline to align with and support fashion professionals.


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