Hilton’s New Luxury Brand Adds First European Hotel

Hilton’s latest European luxury property, The Biltmore will re-open as LXR Hotels & Resorts in the spring of 2019, thanks to an agreement between Hilton and Millennium & Copthorne Hotels. Formerly Millennium Hotel London Mayfair, it underwent a million-dollar renovation after closing in July 2018. Located in the heart of the Mayfair district in London, the hotel will have 257 rooms, many with views of Grosvenor Square. It will also have 51 suites. The hotel is designed by Goddard Littlefair and will reflect “a sophisticated and elegant London private residence.” Accommodations will include a fitness room, a 700-guest ballroom, and smaller group suites. Hilton launched this luxury collection of independent hotels earlier this year – by rebranding three hotels in Dubai to debut the portfolio.
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