Enterprise is set to launch a new vehicle subscription service, that will offer flexibility and have the convenience of a personal vehicle. There will be six different vehicle options, including premium and full-size sedans, small and mid-size SUVs, and small and medium trucks. Customers will be able to change out cars four times a month, included with the monthly fee. Enterprise will roll-out the program initially in three states to see how the program goes. They have not yet revealed which states or what the program name will be, but that their locations are within 15 miles of 90% of the population, adding convenience. The program will also include insurance and road side assistance.