Andaz Brand Debuts in South Korea with the Opening of Andaz Seoul Gangnam

Earlier this month, Hyatt officially opened Andaz Seoul Gangnam in the center of the city. The Andaz brand, meaning ‘personal style- in Hindi’, fully encapsulates the cities style and functions to cater to the guest experience. The property is designed by the Dutch design firm called Studio Piet Boon and has direct access to Apgujeong metro near the bridge that connects the northern and the southern part of Seoul. The overall design of the hotel is inspired by traditional Korean bojagi, which is a historic cloth used in ceremonies and to wrap gifts for good luck. The lobby is decorated with modern bojagi textiles that plays with the lighting of the interior of the space. There are 241 guestrooms overall at this property that overlook the city with floor-to-ceiling windows. The impressive penthouse suite is 1,755 square feet that have great views of the Han River. Other amenities throughout the hotel include fine dining, JOGAKBO- Long House and Middle House, a wellness center, social spaces and different collaborations with Korean brands. Juan Mercadante, General Manager, Andaz Seoul Gangnam, says, “We are delighted to be part of the vibrant Apgujeong neighborhood in Gangnam district, which is known for its high-end retail stores and K-Pop studios … we hope to inspire and stimulate the senses of our guests, from the hotel’s design which reflects Gangnam’s sophisticated ambiance and dynamic gourmet alleyway dining hotspots, to our custom-made scents.”