2021 Meeting Planner Survey Reveals Key Insights as Industry Accelerates Into Recovery

ARLINGTON, Va., Nov. 17, 2021 — Today, Knowland, the world’s leading provider of data-as-a-service insights on meetings and events for hospitality, and ConferenceDirect, a full service in-person, virtual, and hybrid meeting solution company, announced the results of a survey entitled, 2021 Planner Survey: The State of the Meetings Industry, designed to help industry professionals understand the current state of recovery from the meeting and event managers’ perspectives, including what they expect and plan to prioritize as the industry accelerates towards recovery in 2022.

Despite the drastic changes in the meetings and events business during the past 18 months, people across industries and geographies are ready to return to face-to-face meetings. While hoteliers welcome an uptick in business, they also face various challenges. These include uncertain budgets, the ability to respond to short booking windows, and staff shortages at hotels/venues causing lower service levels. Regardless of these challenges, meetings are moving forward.