Yet COVID-19 remains a key factor in travel-related decision-making. Since leisure travel began its comeback on the heels of the vaccine rollout in early 2021, it has been clear that there is pent-up demand, but travelers proceed with caution. This holiday season, COVID-19 concerns will play a role in where they go, how they get there, where they stay and what they do in the destination.
Americans largely embrace measures to mitigate COVID-19 transmission while traveling. Despite news stories of unruly passengers refusing to wear masks, two-thirds of travelers say they are more likely to fly if masking is required, while 10% say they are less likely. A slightly smaller share, 58%, say they would embrace proof of vaccination to fly. And that figure is even higher for high-income and frequent travelers.