Airline Loyalty Plans are Going Green, But Will New Options Bring Benefits?

Airlines, eager to score points with environmentally conscious consumers, are starting to green up their loyalty programs.

Skeptics, however, question the environmental benefit of such initiatives.

This month, Etihad plans to launch its Conscious Choices program, offering members of the carrier's Etihad Guest loyalty program the opportunity to earn points toward loyalty status for a variety of environmentally friendly choices, including traveling with less baggage and offsetting carbon emissions from their flight, their personal vehicle or their home.