Reflecting the latest industry reaction to new virus concerns, the average number of attendees dipped in December. However, average space used edged closer to the 2019 metric.
“There are several leading indicators the meetings industry is stabilizing,” said Kristi White, chief product officer, Knowland. “The first is native seasonality asserting itself into normal patterns seen before the pandemic began. The second is shifting growth markets. Seeing growth shift amongst many different markets is a sign recovery is spreading to all areas of the country and is not limited to a handful of markets.”